Institutional Innovation Cell of Hans
Raj Mahila Maha Vidyalaya, Jalandhar in collaboration with PG Department of
Multimedia organized an online session on Business Model Canvas under
the aegis of MHRD to acquaint the students towards Entrepreneurship. The
session was organized with the favourable support of Principal Prof. Dr.
(Mrs.) Ajay Sareen. The session started with the blessings of the Almighty by
recitation of Gayatri Mantra. Principal Dr. Ajay Sareen conveyed her
best wishes and congratulated the Innovation Cell for its incessant efforts.
She also applauded the Innovation Ambassadors for successfully organising the
Sessions. Dr. Anjana Bhatia introduced the concept of the session and briefed
about the MHRD’s motive of Innovation Council which is prompted towards
training the youth of the country and gave a formal welcome to the Resource
Person Ms. Leena Chhabra. Ms. Leena Chhabra a young entrepreneur, Director
Clients Code Working actively as WICCI -State President Punjab Digital Media
Council started the session by explaining the basic concept of Business Model
Canvas in a very simple way. She emphasised that the concept of entrepreneurship.
Right from the basic level of Entrepreneurship to all the 9 blocks of Business
Model Canvas. She explained all the nine blocks step by step along with a real
life example which helped the students to link the virtual concept with the
real world. Every Block of Model Canvas highlighted one phase of startup of
business and its various aspects. She also prepared an animated video for
students to understand the concept with the help of Multimedia and compared the
working and management of a small scale Flight business on the basis of how
they reach their customers, how they maintained relationship with them and also
how new and new offers are being introduced not effecting the financial
condition of the system. In the end, she highlighted the concepts of
entrepreneurship of very small scale business as well. Mr. Ashish Chadha, Head,
PG Deptt. of Multimedia moderated this session. Mr. Rishabh Dhir, from
Multimedia Department gave the formal vote of thanks and the webinar came
to an end with a positive message that Entrepreneurship
will play an effective role during COVID times as it will help small ideas to
become a big one with the help of online platforms. Dr. Rakhi Mehta, Head,
B.Design Department, Mrs. Navneeta, from Fashion Technology Department and
other faculty members along with 80 students attended this session.
